Posted on: 07/03/11
60% of the UK population using the Internet every day
In 2010, 30.1 million adults in the UK accessed the Internet every day or almost every day. That's 60% of the population, and double the estimate from 2006. This is not the only figure that is increasing, the number of internet users has also increased whilst the number of people that have never accessed the internet is decreasing.
These figures, produced by the Office for National Statistics, can tell us a great deal because Internet use is linked to a range of socio-economic and demographic indicators, such as age, location, marital status and education.
The increase in the use of the Internet can be attributed in part to the growth of the smartphone market and improvement of mobile networks. The global number of smartphones is expected to quadruple from today's estimate of 500 million handsets to almost 2 billion by 2015. With users now able to access the Internet on the go we have witnessed the growth of the number of users making purchases on their mobile devices. As apps become available for popular shopping sites and people place their trust in the security of mobile networks, more and more people are using the Internet to make purchases, with 62% of all adults shopping online in 2010.